2025
Brand Guide
Built for the long run.
Marathon offers a sense of steadiness and accomplishment, highlighting the dedication and perseverance behind achieving the milestone of homeownership. It’s an ideal choice for those seeking a home that feels solid, rewarding, and built to stand the test of time.
Key Tenets
Honoring the Achievement of Homeownership.
Owning a Marathon home is more than a milestone—it’s a testament to dedication and perseverance.
Going the Extra Mile.
We don’t cut corners—every home is thoughtfully constructed with precision and care.
Built for the Long Run.
Built with premium materials for lasting quality, we’re serving communities with homes designed to stand the test of time.
The core of our brand
Our Logo Suite
Primary Logo
Our Primary Logo is set in a wide sans serif to communicate the sturdiness and timelessness of our homes. The roofline is placed on top as a visual signifier of our product, and the star is a nod to our proud Texas roots as a company born and bred in Breckenridge, TX.
Our Primary Logo is to be used on all official collateral. Only set it in the following approved colorways.
Full Roof Green Gray
Full Roof Green Neutral
Full Roof All Evergreen
our logo
Usage
Safe Space
When displaying the primary and secondary logo versions, maintain ample space around it to avoid crowding or interference from other elements. To achieve this, don’t place anything within the “safe space” equivalent to the height of the "M" in "Marathon.”
*Of course, there are exceptions: subtle patterns or textures overlapping at 20% opacity or less are acceptable, as well as instances where the logo becomes part of the design itself.
Please Don't
Use unapproved color combinations or colors
Distort the logo and elements
Mask images or patterns into the logo
Place on backgrounds that make elements hard to read
Use alt fonts
Marathon in
Color
Primary Colors
Concrete Gray
- Hex #242526
- RGB 36, 37, 38
- CMYK 73, 66, 64, 69
- Pantone 426 C
Finish Line Green
- Hex #B2CC75
- RGB 178, 204, 117
- CMYK 37, 4, 76, 0
- Pantone 2299 C
Timeless Neutral
- Hex #F9F5F2
- RGB 249, 245, 242
- CMYK 2, 3, 3, 9 @ 30%
- Pantone Warm gray 1 C
Secondary Colors
These secondary colors should be used as pops of color to highlight key information such as headers and key graphic backgrounds.
Stride Evergreen
- Hex #05352f
- RGB 5, 53, 47
- CMYK 95, 52, 72, 60
- Pantone 3305 C
Warm Khaki
- Hex #dcc6a6
- RGB 220, 198, 166
- CMYK 12, 21, 38, 0
- Pantone 2310 C
Stone Khaki
- Hex #e4dbcd
- RGB 228, 219, 205
- CMYK 9, 12, 18, 0
- Pantone 7527 C
typography
Our Font Families
Eyebrow/Subheadings - Brandon Grotesque Bold
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
1234567890!@#$%^&
Headings - Dharma Gothic E Regular
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
1234567890!@#$%^&
Body - Brandon Grotesque Regular
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp
Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890!@#$%^&
Design Elements
Built for the Long Run
Our tagline is designed in a similar composition as our logo for brand recognition.
This design element is for use on applications such as social media posts and merchandise.
Icon
Our icon is composed of the same roofline and star motif as the Primary Logo but is a more complete representation of our product. It features the full silhouette of our manufactured homes with a roofline, body, and platform.
The icon is to be used when simplicity is required such as social profile photos and favicons.
Icon Digital Green
Icon Digital Evergreen
Icon Digital Gray
Icon Digital Neutral
Icon Digital Stone Khaki
Icon Digital Warm Khaki
Badge
The Badge design serves as a combination mark with the primary logo elements, company name, and tagline.
The badge is to be used as a design element on applications such as social media posts and merchandise.
Badge Digital Green Gray
Badge Digital Evergreen
Badge Digital Gray
Badge Digital Green
Badge Digital Neutral
Badge Digital Warm Khaki
Textures and Patterns
Our pattern is made up our roofline motif repeated while our texture elements are different shades of concrete. These elements add depth to our backgrounds and further emphasize our steadfastness and solidity.
Use these elements in backgrounds* of digital graphics including web sections and social media graphics.
*Avoid using the pattern element behind copy
Roofline Gray
Roofline Evergreen
Roofline Green
Roofline Warm Khaki
Roofline Stone Khaki
Roofline Neutral
brand in action
Application
